[Jewelry making - Article 01627] - Re: [Orchid] Are you as talented as a Dentist?

[Neilthejeweler]

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With apologies to David Geller.

    Somewhere in that thread were mentioned gouging and pricing your
    work high enough. 

    I've noticed, in talking with local jewelers, that sometimes if
    one's competitor is lower priced one might wonder if he does inferior
    work. If he's substantially higher you wonder if he's gouging. 

    But what is gouging? I think the ingredient of essential goods or
    services is required. To continue with the example cited, you don't
    HAVE TO get your ring sized. By the same token your customer doesn't
    HAVE TO use you to size it. So this brings to mind the question of
    why they DO use a higher priced jeweler. Mr Geller says repairs are
    trust based. I agree but I'll go a bit further. That trust is based
    on personal experience or recommendation. It doesn't come attached to
    your incorporation papers. You have to earn it. And you have to
    maintain it. Yup, its that old word...reputation. 

    I think what I'm feebly trying to say here is...Yes, try to get more
    money for your work. But remember to truly back it up with
    superlative quality of product and service if you intend to keep on
    getting a higher price. 

    Many years ago I worked for a pretty exclusive jeweler. My boss was
    looking over my shoulder one day and remarked that I was really
    spending a lot of time on it. After he found out how much the job
    was worth to his jewelry store he said with a sly grin, as he lowered
    his loupe, "Be the best.... And be expensive".
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