[Jewelry making - Article 01246] - [Orchid] [YAK] Search Engine Optimization

[John Donivan]

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    I wrote lately about searching the net - a video I saw from
    Lynda.com. Got a personal thank-you, which I figure means about 100
    or more people got something out of it. Anyway, this is also part of
    that, but it's more to the point of this forum. There is a section
    on search engine optimization, or how to make spiders (googlebot)
    like you. The speaker's name is Patrick Crispen, by the way. I'm
    just going to relay what he says - argue with him, not me. First, go
    to www.wordtracker.com. (There may be others - probably are) They
    are a company that constantly tracks internet keywords that are in
    pages, and that are being searched for. It is a pay site, but
    there's a free trial that you can do for 2 hours, but as often as
    you want. The catch is that it only lists MSN (#4 search engine)
    keywords. When you get to the trial page (there's an email
    confirmation), type in something related to your business. It's a
    simple, four step process of narrowing down keywords that I won't get
    into here - check it out, read the manual. In the end, it will give
    you a KEI - Keyword Effectiveness Index - for all the words that you
    chose. The KEI is a ratio of the words in pages and searches and
    other things - click on the question mark for an explanation. Notice
    there's a chart above where 50 is good, and 100 is excellent. A
    while back I pointed out how many sites there are on the web, and
    how you're better off steering people to your site than getting so
    uptight about keywords. Well, on that scale where 50 is only decent,
    "jewelry" is.089. In fact, the best number I got that was jewelry
    related was 25 - lots of jewelry out there. But not to be cynical.
    What Mr. Crispen says is very simple: Spiders completely ignore meta
    tags. The reason for that is because they are easily spammed. As he
    did - he typed his own keywords, and then "Playboy" and "free
    microsoft software". What they look at is the meta description. His
    advise is to do three things, which work together with each other:
    Write a sentence using your best keywords as your meta description,
    use those same keywords in the body of the page, and also in the
    page title. Understand that the page title is not the banner that
    you have at the top of the page. It's what you type in the box at
    the top of the dreamweaver page, or it is text in html. It's what
    the tab on explorer is labeled, or the button on your taskbar. As an
    optional fourth clincher, he says to have some link on your page
    that is one or more of your keywords, though he acknowleges that
    isn't so easy and not really necessary. A dead link is worse than no
    link, BTW. Anyway - just thought I pass that along - this guy knows
    his stuff... 

http://www.donivanandmaggiora.com

 
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