[Jewelry making - Article 00656] - Re: [Orchid] How to present dyed pearls?

[leonid Surpin]

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Brenda,

    If I can expand you question, I would phrased it like this: When we
    are selling an article of jewellery, what exactly are we selling? 

    In my opinion it is irrelevant what it is made from as long as
    design is appropriate to the material chosen. Karl Faberge once said
    that a jewel is made precious by the craftsmanship expended on it,
    and not by the material it is made from. 

    I do commission work from the material customer requests, but when I
    do my own designs, most of the time I am using silver and synthetic
    stones. I only using gold if yellow color is required. I was told many
    times that if only the same piece would have been made in gold with
    diamonds, they would buy it on the spot, but cheapness of material
    turns them off. I always respond by offering them a phone number of my
    broker, because they are looking for investment while I am selling
    jewellery. 

    Discussion about gemstones treatment is very intellectually
    stimulating, and I understand why disclosure is good practice, but
    the most important disclosure is never made. That is an article of
    jewellery, even if it is made from gold and diamonds, can be only
    resold for negligent amount compared to the price originally paid. The
    only jewellery which retain their value and even increase in value
    are these which have design and craftsmanship as their main
    components. 

    What I am trying to say is that sell your designs and quality of
    execution, inform the customer of what it made from, but educate him
    of what is really of value in the jewellery that she is buying. 

Leonid Surpin

 
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