[Jewelry making - Article 00363] - Re: [Orchid] Decline of Arts Festivals

[judymw]

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Wow, Stephen Walker,

    Your comment makes SOOooo much sense: " There is another thing I
    have observed; that I call "jury inflation" A show has a reputation
    for good sales, so more artists apply to it. Since the better ones
    who are juried in tend to be more expensive, the lower priced work
    that has a broader market appeal shrinks. In this way the show
    becomes top heavy on price as the jury eliminates the more modestly
    priced work. Now you have a better show as far as the jury is
    concerned, but the audience cannot support it, so sales go down." 

    I'm thinking that the smart show promoter should strive to keep a
    range of prices in the show, and appeal to a broad range of
    customers. Everyone wins. 

Judy in Kansas
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