[Jewelry making - Article 00096] - Re: [Orchid] Interior Designers at Wholesale Shows

[margery epstein]

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>     Why is it not good enough that the women had credentials enough to
>     get in the door? 

    I was wondering about this, too. There are wholesale shows and then
    their are wholesale shows. If, as I suspect from the timing of the
    original post, the show in question was the Los Angeles Gift Show,
    then you can expect qualified buyers of all stripes, representing
    anything from bookstores to gourmet food shops to gift counters at
    car washes to jewelry and fashion boutiques to....personal shoppers
    and interior designers, etc., etc. - 

    Qualifications to receive a buyer's badge are stringent. "Guest"
    badges, to bring along a friend who is not a proven employee, have to
    be purchased and are very expensive. Once they have passed the
    qualifications gauntlet to get into the show, attendees are free to
    wander anywhere and everywhere. No one is restricted from any
    specific area of the show. There is even an area designated as "cash
    and carry" allowing onsite purchasing in addition to volume ordering.
    It becomes up to the individual vendors to tailor their own
    qualifications for ordering/selling, such as establishing minimum
    order requirements in volume and/or dollars. But in the instance of a
    multi-purpose event like the Gift Show you have no issue with the
    organizers if someone "inappropriate" should visit your booth. 

    That said, if it is a show specific to the jewelry trade and someone
    in an unrelated field approaches you with an Attitude and a resale
    number ( hers, her friend's, or her husband's), that's a different
    story. I did a certain "wholesale only" jewelry and fashion
    accessories show once, years ago, as a test. Questionable buyers
    turned out to be a very big problem generating a lot of blow back
    from angry vendors toward the organizers for their sloppy screening. 

    These "personal" shoppers can hog attention, waste your time, and
    suck the oxygen from the booth before revealing themselves and their
    interest in "for now" purchasing a single pair of earrings only, at
    cost, with promises of much bigger business later..or not. Meanwhile
    that legitimately worthy wholesale buyer for the lovely chain of high
    end boutiques tires of waiting for your full attention and decides to
    come back later...or not. 

    For my part, test results in, I wrote the show off; once was plenty.
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