[Jewelry making - Article 00040] - Re: [Orchid] Wholesale customer wants credit or exchange

[John Donivan]

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>     They like the service, the product, the price, the people. If they
>     come in my store and see the same product that they saw a year ago,
>     or a month ago they won't buy 

    I didn't reply at first because I'm not retail. It's pretty common
    practice in what's called guild stores to rotate inventory. Many of
    the larger suppliers and diamond dealers have what they call
    "programs" that let stores return unsold merchandise for fresh stuff
    - I believe Stuller has something like it. It's a way of keeping a
    relationship going, and keeping sales up. If a store sells all the
    good stuff of yours, and the rest just lays there, they likely won't
    be back until if/when it moves. Custom made is another matter, of
    course. If you have a line it's probably to your advantage to
    participate, if you can afford it. Just take back one store's stuff,
    send it to another, and vice-versa - fresh eyes and all that. It's
    up to you if you want to get into it, but yes, it's a pretty common
    practice. 

http://www.donivanandmaggiora.com
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