[Jewelry making - Article 00026] - Re: [Orchid] Interior Designers at Wholesale Shows

[James Binnion]

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    When I sell wholesale I am expecting to enter into a long term
    relationship with the buyer not just one sale. That allows me to
    price my work at a different level than if the only sale I will get
    from that buyer is at the show. Shows are expensive venues to sell at
    with both the direct expenses and the fact you are not in the studio
    working while you are at the show. The work sold at the show has a
    high overhead rate to support, and if the work has to cary the load
    of the all the show costs as well as the production cost it makes it
    quite expensive. I do offer a "trade" discount that is a courtesy
    discount to someone who is in the jewelry business but wants to just
    order one or two pieces not become a retailer carrying the work. That
    discount is 35% off of my retail pricing which I feel is a more
    realistic price for a one off sale. When faced with personal shoppers
    like the so called "interior designers" I explain the price structure
    and some will buy at the trade discount and some will not but at
    least I do not loose money on the sale. 

James Binnion
jbin AT mokume-gane.com
James Binnion Metal Arts
http://www.mokume-gane.com
360-756-6550
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