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Re: [Orchid] Interior Designers at Wholesale Shows  
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From: Karen Goeller
Date: Tue Jul 31 05:37:39 2007
 
     
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    What an annoying and awkward problem to have! On the one hand, you
    have people determinedly clamoring for your work at a price you're
    willing to accept for it (from a gallery). On the other hand, you
    have a gallery with whom you have an agreement (moral, ethical,
    and/or legal) and an ongoing business relationship. 

    Here's one way to handle it that may help. Contact the gallery in
    question and explain exactly what you've explained here. Tell them
    that you do not want to undermine your relationship with them in any
    way, but that you have a potential sale at 25% off retail and that
    you do need the money to keep your business going. Ask the gallery
    if these are individuals that they've done business with in the past
    and whether they might be willing to partner with you on this
    specific and limited occasion to make this much-needed sale at a
    discount. The owner, if s/he is smart, may recognize the opportunity
    to make contacts into a new set of clients and will work with you. 

    The other option would be to ask the 2 "designers" to host an event
    (trunk show) at their "business" or home, to which they will invite
    a stipulated number of friends/buyers. Their "thank you" gift for
    hosting the event (at which you will presumably sell more items and
    make more contacts for other retail clients) will be the 25%
    discount off of retail price on their personal purchase, or better
    yet, a small percentage of sales from the evening (say 5%?) that they
    can apply as credit toward their purchase. I prefer the percentage
    route because it gives the organizer incentive to invite people who
    are actually likely to buy, rather than random friends who have no
    real interest. If they are working for it in this way, they become a
    pseudo-wholesaler which can make the thing a bit more palatable. 

Hope this helps!
Karen Goeller
www.nolimitations.com
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