[Jewelry making - Article 00642] - Re: [Orchid] Should prices be visible?

[Al Balmer]

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>     I'm with Richard Hart on this one. I think most people who think
>     prices are being hidden from them for some nefarious reasons are
>     way off the mark. 

    So, they are bad, wrong-thinking people, and you wouldn't want to
    deal with them anyway. OK. 

>     Frankly, if price is the ONLY reason you're shopping then you
>     should be shopping in some place like Wal Mart where price is the
>     only issue. Why even bother going into a fine jewelry store if that
>     is your only benchmark for whether you will buy? 

    Who said price is the *only* factor? Whatever you might like to
    think, price is certainly one factor for most people. It's part of
    the equation, whether you like it or not. 

>     How about trying: Is the piece well made (something you can rarely
>     tell by seeing it in a case)? Is it something that looks good on ME
>     (something you can never tell by seeing it in a case)? Is this
>     something that would bring me joy (happiness, pleasure,
>     satisfaction, pride)? Is this something that will have meaning to
>     me for the rest of my life (wedding bands, engagement rings, birth
>     rings, anniversary gifts, etc.)? 

    You sound like a car salesman :-) Confident of your ability to
    persuade a customer to buy. Unfortunately, that's useless if the
    customer glances into the showcase, sees no prices, and keeps
    walking. But you don't want that kind of customer anyway. 

Al Balmer
Sun City, AZ
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