[Jewelry making - Article 00600] - Re: [Orchid] Storing tools & equipment

[R . E . Rourke]

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    I got on the testing wagon in the beginning: 

    good stuff, some kinks:,at present not much different than Johnson's
    paste wax,and hardens in cold weather,more so than Johnsons ( because
    of the petroleum distillates) ....needs an R&D budget to effectively
    develop and market it.. bad name ( from a marketing perspective
    though I know the story behind it..but it prevented some investors
    from giving the guy some seed money solely on the name!!) 

    Needs a signature scent that is appealing to males and females, and
    is unobtrusive ( spearmint,rosewood,bay,cedar were all recommended
    already !)- at present very chemical smelling stuff...Essentially any
    wax on metal protects tools from moisture getting that through his
    head and letting him know its not so unique as is is a hard task..May
    work just dandily, but needs some selling point- other than
    "developed in a garage by a real person"..I hope he continues with
    it, but if a person is not willing to make any changes - but wants
    tester's true criticisms...then what can you say to convince them
    that investors need something more than chemical smell,bad name and
    just another brown chemically based effective sealant???... 

R.E.R.
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