[Jewelry making - Article 00596] - Re: [Orchid] What makes or breaks a sale?

[R . E . Rourke]

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    Besides the obvious sales considerations of target marketing,
    pricing appropriate to the venue(I'm not bringing any 10,000 dollar
    items to most outdoor venues), above average materials, hand selected
    stones and accoutrement, Your personally having fabricated the
    pieces, and excellent display and packaging and after sale/in bag
    promotion, I think it boils down largely to date, age, and on-site
    credit card acceptance.. 

    if its a youngish working person that pays all their bills around the
    first of the month..that weekend is not best for add on sales..unless
    they see that plastic swiper..then you're in.. 

    If its a retired person that appreciates your work and is after the
    3rd of the month when soc.security cheques arrive-or nearest weekend
    after that date then add-on sales are more likely.. 

    the end of the month is another problematic weekend..I have looked at
    receipts for years to see if there is ANY correlation between
    multiple sales and paying bills, when you know someone walked in
    asking for ,say -a ring for a friend, then the liklihood of add- on
    sales is decreased...regardless of credit availability,account
    creation,and other factors..this is the median variable or so it
    seems.. 

    any dates between the 8th and 20th seem like the magic window for
    add-ons..more cash on hand seems to equate to more spending power
    whether they use plastic or not..the other two extremes,first and
    last of the month seem to be perceived as "lean" times.. this seems
    unilaterally applicable coast to coast regardless of working people
    being paid weekly or bi-weekly and not employed people following the
    theory too..I haven't looked at moon phases yet (wink!)... 

R.E.Rourke
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