[Jewelry making - Article 00565] - Re: [Orchid] Should prices be visible?

[Laurie Cavanaugh]

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    Richard, you are quite reasonably seeing this from the perspective
    of an established retailer. Your input is very valuable, but please
    realize that anyone who walks into your shop has self-selected for
    actively wanting to buy jewelry. People who are just out for an
    afternoon walk are not going to enter your store in the first place.
    Those of us who sell at outdoor festivals and other events do not
    have this advantage. 

    I try to make the potential customer feel as much at ease as
    possible, and the shy sort who are not sure they are in the market
    for jewelry won't often ask for a price. These are the folks who may
    come to a festival for some other reason and wander into my booth -
    they probably don't wander into a retail jewelry store just to see
    what's there. If the price is visible and the potential customer
    likes the piece and can afford it, then I have made a sale without
    many words being exchanged. I can't count the number of times someone
    has, after I have said 'Good afternoon', looked around, taken a piece
    of jewelry from the stand, and placed it on the table near my receipt
    book while reaching for their wallet without saying a word. The
    people who have 'issues' about price tags are not petty or selfish,
    just shy and not wanting to take up someone's time with questions.
    They also don't want to put themselves in the potentially embarassing
    position of gasping at what seems to them to be a very high price. I
    print up tags with a brief description of the piece (e.g. Sterling
    silver with 11-carat ruby drop, $XX). Plainly visible pricing works
    for me at the events I attend.
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