[Jewelry making - Article 00547] - Re: [Orchid] Should prices be visible?

[Daniel R. Spirer]

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    I'm with Richard Hart on this one. I think most people who think
    prices are being hidden from them for some nefarious reasons are way
    off the mark. Frankly, if price is the ONLY reason you're shopping
    then you should be shopping in some place like Wal Mart where price
    is the only issue. Why even bother going into a fine jewelry store
    if that is your only benchmark for whether you will buy? How about
    trying: Is the piece well made (something you can rarely tell by
    seeing it in a case)? Is it something that looks good on ME
    (something you can never tell by seeing it in a case)? Is this
    something that would bring me joy (happiness, pleasure,
    satisfaction, pride)? Is this something that will have meaning to me
    for the rest of my life (wedding bands, engagement rings, birth
    rings, anniversary gifts, etc.)? I have always found that people will
    stretch themselves a bit if these questions are answered positively.
    Perhaps even if you can't afford the beautiful ring with the 3 ct.
    fine blue sapphire in it, maybe the jeweler can put a tourmaline in
    it and then it becomes more affordable for you. How will you ever
    know this if you don't just open your mouth and ask??? Besides all of
    this, as a seller of jewelry, how can you ever ASK for a SALE if you
    can't even ask someone else for a price? 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com
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