[Jewelry making - Article 00527] - Re: [Orchid] What makes or breaks a sale?

[nick]

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    Your knowledge and enthusiasm are two factors, when buying an
    individual piece your customer has the chance to learn a little
    about the processes that go into the design and manufacture of the
    piece that has caught their eye. The same applies in any field,
    customers for computers often spend hours talking to sales assistants
    in stores and then go and buy online. They need to be convinced in a
    nice way that their choice is the right one. If you show you love
    your work, this rubs off as well, this often means that a customer
    will buy a go-with, such as a pair of earrings as well as that
    bracelet that they first enquired about. This is not the same as hard
    sell but an enthusiasm to talk to the person and importantly listen
    to them. The personal bit again. 

Nick
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