[Jewelry making - Article 00526] - Re: [Orchid] Booth Sign Information

[MJOAT]

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    Sintra an expanded PVC sheeting the same stuff that is sold as faux
    bone/ivory from here 

    http://www.usplastic.com/catalog/search.asp?search=Sintra&x=14&y=4 

    Can be used with the computer generated lettering or art work or
    painted. you can use grommets to line the holes to prevent tearing in
    the material. If real thin stock is used. You can bend up brackets
    that hang over the frame under the canopy fabric, with the sign
    mounted to the legs on the outside of the booth and the other legs
    over the metal frame a sort of modified flattened Z shape. 

    Having spent 25 plus years in signs. I will tell you if you are real
    good art lettering, spacing and lay out. Go to a shop and
    geter-done. Nothing is as bad and will turn off customers as a poor
    or badly done sign. KISS is the operating guide Keep it Simple St****
    you can fill in your favorite. 

    Stay away from cursive writing as most people can not read it easily
    at a glance. 

    If you have to have it, pick a font that has a good weight to height
    ratio. Readability, No thin tall artsy stuff, or with all the curly
    cu's and loops at the ends. 

    Not to many colors, two maybe three at the max on a base color. Make
    sure they compliment each other. Busy is bad, keep what is called
    white space around the body of the message. 

    Don't try to have your life story artistically on the sign. Like Sgt
    Friday used to say "Just the Facts " 

    The name of the biz, or the tag line of the biz. They can see what
    you are selling you don't have to list everything you sell. 

    Don't put your address, phone number or email on your sign. As
    almost 99% will not write it down at outdoor fairs. Get and keep a
    stock of handouts or biz cards. 

    Hand outs should be around 3"x5" no larger it will fit in the pocket
    or purse easier than an full sheet of paper. also make sure they are
    on card stock or heavy weight paper. 16 pound bond will need to be
    folded and and crumples to easy. So people tend not to pick up or if
    they do will trash it next time they reach in to the bag for
    something and it gets in the way. 

    The last thing is people, tend to make judgments on bad signage.
    Because it kicks you in the eyes first. Surveys have been done on it
    people will not pick a restaurant with a sloppy hand did signage.
    Not the soup of the day kind but name ect. Or marker on cardboard or
    poster board. It denotes temporary, the other thing is you are
    selling handcrafted art work or jewelry. Probably not cheap items.
    Cheap looking signage will send a message that you can't change. 

    Whether it on your both or building. 

glen
been there done that !
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