[Jewelry making - Article 00285] - [Orchid] Customer Loyalty

[Neilthejeweler]

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    I believe customer loyalty and your reputation are interwoven. Loyal
    customers spread the word more effectively than media advertising,
    imho. 

    So this raises the question of how one fosters customer loyalty. I'd
    be interested in hearing what others do. 

    Top of my list is having the customer's best interest in mind. Take
    care of them and they will take care of you. 

    I give freebees. Commensurate with the customer's record. If Ms.
    Jones spent well recently she gets a repair for free. Mr. Smith
    commissions a costly piece for his wife, he also gets a related thing
    for his daughter. I suppose its like value added. Exceeding
    expectations(I do dislike jargon though). 

    Good customers get perks. They are usually grateful and make
    referrals. 

    And then there's what happens when things go wrong. Fix things as
    best I can and make sure the customer appreciates that I'm upset with
    the situation too and really desire to make them whole. 

Some other ideas?.......
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