[Jewelry making - Article 00244] - Re: [Orchid] Customer Discounts

[R . E . Rourke]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    When I maintained a storefront, I had a "Volume Sales Discount Only.
    Open your Account Today" sign very unobtrusively posted near the
    cash register- in engraved plastic, as you would see on someone's
    desk -like a name plate.. Not only did it give me a broader customer
    base, referrals from account holders to their friends, but a ton of
    quick repair sales,special orders, and more custom jobs than without
    making a client feel as though this was their jeweler..their jewlery
    store at which they would get the best price,fair treatment, and
    lagniappe that comes with that little pre-printed plastic card( and a
    holiday season promotional gift delivered to their homes-like
    fruit,chocolates and champagne ,monogrammed sterling stamp roll
    holders, momogrammed egyptian cotton robes (big mistake there-people
    then wanted to buy more..it wss hell ordering and coordinating robes
    of all things at a jewelry store,with compound and polishings going
    on,particles everywhere just from the ancient building,
    etc..)..little personalized luxuries in our distinctive
    packaging,not calendars,or pens!! etc.). 

    We also had the good fortune of having had purchased a bank of safe
    deposit boxes, that were free with an account, based on
    availability.It was worth the extra 200 bucks a year in fidelity and
    sureties from the insurance co. to offer them a climate controlled
    tarnish proofed place to leave their valuable jewelry when going on
    extended holiday,vacations, etc..(Sometimes you can buy these
    cheaply from closing banks and post offices.I've even seen them on
    eBay). There is a monthly magazine,free to the trade, called
    "Promotions" that keeps you abreast of the latest in incentives and
    promotions for employees and account holders that makes for
    interesting trend-spotting 

R.E.Rourke.
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________