[Jewelry making - Article 00214] - Re: [Orchid] Million dollar Ice Cream

[Renaissancewiz]

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    Let's face it; a lot of companies spend a lot more than a million
    dollars on promotions and publicity. Victoria's Secret came out with
    their million dollar bra years ago, with subsequent versions, usually
    timed for the holiday shopping frenzy. Of course they don't expect to
    sell them, but get a lot of press coverage and prime time publicity
    that is well worth the price. I assume it's a drop in the bucket of
    their advertising budget. 

    Actually, it's probably not bad publicity for the jewelry industry
    either. These things are high quality items that attract a lot of
    attention for our industry as well. I'm thinking we ought to be
    delighted with, and even gra teful for that million dollar ice cream
    cone. 

T
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