[Jewelry making - Article 00197] - Re: [Orchid] Experience with Designer Jewelry Showcase

[Judy Hoch]

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    After looking at the Designer Jewelry Showcase for several years, I
    purchased a double page ad for the 2007 book. I had the photography
    done professionally - Ralph Gabriner - and had a professional graphic
    artist do the layout. I opted for a fabulous layout, rather than
    postcard sizing. 

    In all, this ad cost in excess of $3500. 

    Here are the results - one call inquiring if I was doing purple
    gold, with a rude laugh. And a request for a catalog from a dress
    shop. 

    This edition has been out since March. In the event that I actually
    get real leads from the book, I would do it again. But to want money
    90 days after the book finally comes out and with no leads, I'm not
    putting more money in that pot. 

    If you go and look at the "qualification" form to get the book, all
    it does is add names to their mailing. They want your wholesale
    accounts list for mailing the book, and exposing your clients to
    everybody elses work. 

    The Showcase got me to mid-page in a Google search, but my own
    website comes up first when searching for jewelry by my name,
    followed by several Orchid references, and then the expensive
    showcase link. When you click on their link, you get a bland page,
    with the advertising image, and a link to my website. 

    I've had the lesson, it will take some fabulous results to do it
    again. 

    I've delayed putting in my two cents because I feel like a fool for
    spending all that money and getting zip for return. 

Judy Hoch
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