[Jewelry making - Article 00128] - Re: [Orchid] Customer Discounts

[Lauren]

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    It is becoming the trend in the US to ask for a discount on
    everything, everywhere. The theory is, "If you don't ask, you don't
    get. If you do ask, you still might not get, but then again, you
    might. So ask -- they can't kill you for asking!" 

    So we have four options available to us. We can be insulted when
    people ask, which *is* going to hurt our business. We can be prepared
    by raising our prices a little bit, and then giving the "discount" to
    what we had intended to charge in the first place, which could work
    for or against us (some won't ask for a discount, and may walk away
    because the price is now too high). We can take an occasional hit in
    the profit margin. Or we can decide not to negotiate. 

    I think a combination of the latter three could work well. If it
    looks like someone isn't going to buy something unless they get a
    discount on it, steer them towards a piece that we've marked up for
    that purpose. ("But I do have this similar bracelet over here that I
    think I could make you a deal on...") If they're absolutely in love
    with the piece, take a small hit, knowing that it will likely be
    good for business in the long run. But some pieces, and you know
    which ones they are, demand full price, and you accept nothing less.
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