[Jewelry making - Article 00109] - Re: [Orchid] Experience with Designer Jewelry Showcase

[Amery]

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Thanks everyone for your thoughtful replies.

    I have been toying with the idea of advertising for a few years and
    have done some research by checking with jewelers that I'm familiar
    with to see how they are doing. Most have shared similar stories of 

    few inquiries and even fewer orders. 

    I too, experienced high pressure tactics last year from a
    salesperson. I was on the fence last year and after I got off the
    phone with the rep I had made up my mind based not on the value of
    DJS but based on the way the rep spoke to me. I am very sensitive to
    high pressure sales tactics, probably more so than most and when I
    encounter them my first response is to shut them down. 

    I take offense to a salesperson or representative stating that
    Peggy's pictures were not good enough for the reason that she's not
    making any sales. I've never seen Peggy's pictures, but if the staff
    originally states her pages "look great" and then uses that as a
    scapegoat for her not making sales there's something amiss. 

    There's so much advertising that can be done these days by artists
    and we only have a limited amount of advertising dollars in our
    budgets. I need to be pretty sure that there will be a return from
    any advertising that I do. I have been advertising in show guides and
    doing mailers which has paid off tremendously. I'm not making sales
    directly from my ads, instead they are driving traffic to my booth
    which is resulting in orders. 

    DJS is a leap for me (no show at the end of the rainbow) and I just
    don't want to give my $$$ to an advertiser that uses high pressure
    tactics to obtain clients and then blames lack of performance on
    pictures that were previously praised. This form of advertising seems
    like too much of a gamble to me at this point in my career. My budget
    is way too tight for that kind of a risk. 

    Thanks all for taking the time to respond, Amery 

Amery Carriere Designs
Romantic Jewelry with an Edge
www.amerycarriere.com
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