[Jewelry making - Article 01406] - Re: [Orchid] How do you sell off a jewellery business?

[John Donivan]

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>     I have read that about 70% of retailers in the U.S. go out of
>     business (this may be outdated now 

    In the food business it's 90% in the first year....This is certainly
    a tough question - there's no real answer that's a "magic bullet".
    The essential thing, though, is that if you want to have a jewelry
    business (or any business), as opposed to some art for art's sake
    ideal thing, then you have to make a product that people want to buy.
    It seems so simple - you don't have to "be commercial" or "sell out",
    you just have to have a product that people want, and will give you
    money for - then you have cash flow..And of course they have to see
    it. But if they see it and don't buy it much, then there ya go. 

http://www.donivanandmaggiora.com
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