[Jewelry making - Article 00818] - Re: [Orchid] Experience with Designer Jewelry Showcase

[Yvonne]

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    Go to www.designerjewelryshowcase.com for details. The three
    components are the DJS book, postcards and website design options. 

    Most aspects of the DJS experience were good, like the new website
    design (included in the price) and 1000 postcards for each picture.
    The price seems expensive at first, but the booklet is impressive and
    everyone is very professional. I think the more you work with them
    the easier and more profitable it will be, like anything else in this
    business. Repeat exposure is the key. 

    There is a reduced rate for returning advertisers. 

    The book comes out in February, so this being June I don't know if I
    will get any contacts from it this year. The pictures are true to
    the color of the original slide. They give you a chance to review the
    page and make corrections for spelling, design and color. It is best
    to have your slides done by a professional jewelry photographer. My
    hope is that galleries keep these books and glance at them from time
    to time for new Jewelry Designers. 

    They will mail a booklet to any gallery or store you give them an
    address for. I believe they limit you to 100. 

    There are three categories of the book: Gold-Platinum; Silver and
    Mixed-Media. 

    The process was overwhelming because of the time of year the
    paperwork, slides, etc. are due and the art festivals I participate
    in are all during the same months. The deadline for early
    reservations is June 22nd. Final reservation deadline is July 20th.
    Artwork is due August 21st. 

    I haven't done a mailing yet, but will pass the postcards out at art
    festivals I attend and customers who come to my studio or to special
    order customers. 

    I have gotten a couple of special orders from the postcards that are
    in a local Inn where my jewelry is showcased. 14K Yellow and 14K Rose
    gold patterned rings that I make on my Karat Rolling Mill. 

Yvonne Pankowski
www.ympdesign.com
www.studio-tours.com
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