[Jewelry making - Article 00386] - Re: [Orchid] What to do about competition spying?

[Neilthejeweler]

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>     I would love to see independents (bookstores, bakers, coffee
>     shops, jewelers, clothing stores, grocers, whatever!) stand up to
>     these guys wherever possible 

    The thing is, you can't compete directly. But you can do what they
    cannot or will not. Most of us are probably not making the kinds of
    things sold in megachains. We're independents because we have a
    different view of jewelry. Call it art, call it custom or call it
    designer. Its not about price, its about the piece and/or the
    experience. There are a great many clients who are specifically
    looking for that not easily defined experience of supporting the
    arts, indulging in personal desire, acquiring that special something.
    Target those people. Take care of them and they will certainly take
    care of you. They are the ones with the disposable income that you
    wish to become your income. 

    I've seen here numerous times, people looking for the cheapest price
    on tools or stones or whatever. I wonder if that same 'price only'
    mindset may work against jewelers sometimes. After awhile it may
    affect your perceptions of what it is that your clients want. Its
    human nature to project our own values upon others. But its wiser I
    think to fill your customers' real desire rather than what you may
    believe is their desire. Admittedly this is a hard thing to figure
    out.
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