[Jewelry making - Article 00305] - [Orchid] A commentary on trust

[diamondeddy2]

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    Several times on this forum David Geller has mentioned, I mean
    shouted, that ours is a very trust oriented business, and today, I
    heard a talk radio show host go on & on for nearly 10 minutes on
    this very subject. 

    Conservative talk show host Glenn Beck started his show as usual,
    and mentioned an independent jewelry store in Syracuse, NY, I
    think.He had broken his watch band and needed repair so he tried
    this little independent local guy. He described how the guy started
    digging thru assorted boxes, and how he asked his assistant to help
    look for such & such oddball part. Glenn Beck noticed how the guy
    and assistant put so much concern into finding this measly part,
    probably no more than 5 or 10$. Glenn was so impressed that he ended
    up buying a canary yellow diamond, and then gave the store probably
    $50,000 of free advertising just by talking for 10 minutes on his
    show. He kept repeating, over & over, how he trusted this little
    store so much. Trust was all could talk about. 

    I think this entire show is probably archived on the Glenn Beck
    website, and is definitly worth a listen, because it is so obvious
    that Dave Geller hits the nail right on the head with the trust
    issue. Glenn Beck mentioned his repair problem and he mentioned the
    diamond purchase, but he raved on & on how he trusted this small
    store. 

Ed in Kokomo
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