[Jewelry making - Article 00048] - Re: [Orchid] The Jeweler, The Custom Piece and your Inventory

[R . E . Rourke]

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noel

    liked most of your advice to Kim until the "investing in me as an
    artist" statement ..personally, unless you are an established brand
    it seems like the focus should be on the quality of workmanship,
    features that are unique in a given piece and why the investment
    benefits the customer.not in convincing a buyer that you are worth
    their money. Any one's life as an artist probably has no real value
    to a given customer - in fact it may cause certain classes of buyers
    to resent investing in 'an artist', in favour of investing in
    something that has a tangible,appreciable value.. 

    I'm not saying this for any reason other than i believe more sales
    are made by pointing out what the objective value of the goods or
    services one is selling are..Personalizing it is in one's makers
    mark . At the point you are not standing there selling your own
    work,"after years of doing shows", then, perhaps,investing in the
    name has merit and perceived value attached. 

    I see jewelry making as a business,not a serendipitous opportunity to
    relay my personal experiences or motivations for making a piece to
    customers seeking,for instance,high karat golds and perfect
    gemstones to enhance their vanity and increase their precious metals
    holdings.For the record, I have never personally felt as though I
    was "putting something over on anyone " as you stated. In fact, I
    find that concept ridiculous.as such, I am not one of the "all" you
    referenced.. 

    I tend towards the role of appraiser though if forced to sell my own
    items. Its safe and then one dosn't feel as though they are getting
    any inforamtion aside from how it will make them more welthy,or at
    least appear moe wealthy asa they willbe paying off of y I could also
    be wrong! 

R.E.Rourke
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