[Jewelry making - Article 01049] - Re: [Orchid] Natural-color yellow Diamonds

[Nel Bringsjord]

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To All Y'all,

    Although I have been googlie-eyed about diamonds for over fifty
    years and saw my first yellow 5 carat marquise in 1977, and LOVE
    yellow diamonds almost as much as white ones, I have only become
    really knowledgable about treatments in recent years. And I come to
    realize that much as I know what I know, many of you know more than I
    and that becomes more evident everyday that I read the forum and
    progress in my GG studies. 

    That said, as a jeweler I get antsy about treatments because,
    mostly, I fear my customers will know as much as I do about the
    treatments and therefore might reject the stones because they are
    "Fake". As a customer and a wearer of jewelry I don't give a flying
    fig. So, in my mind, there is the rub. I sometimes marvel at the
    obvious crap that some people wear...then again, I have a center
    stone in my engagement ring that has a huge chip down one side of the
    diamond. But inside it is almost flawless. Does it look awful to
    someone who has great eyesight? You bet! Does it look awful to me?
    Nah, I love the stone, (And I need glasses to see anything close up.)
    but could never sell anything like it with the chip. Could I have it
    recut, yes...but it would lose a lot of weight and then I would be
    forced to buy a larger stone. Ah darn! Of course, one day I shall
    have it recut and give it to one of my descendants. In the meantime
    if is a lovely stone to me. 

    So the important thing to remember is that most of the public has a
    lesser knowledge than the jeweler about the materials. Yellow is not
    a favorite color (in wearing apparel or stones) but has been marketed
    heavily in recent years by Graff and others and that has created
    desire and demand. 

    So sift that down to whatever you wish it to be for you and your
    clientele. I too love good food but will only admit through duress
    and torture that if I see a Krispy Kreme I am there and walking out
    with two hot donuts faster that you can say carotid artery blockage. 

    I also want to say that I have learned a lot from all of you and
    about you. If I were drunk I'd be saying "I love you man!" But I'm
    not so.... 

    Yes there are some very savvy customers, but most aren't. They buy
    for emotional reasons. They buy to feel good, to feel validated or
    because they want to believe they "deserve" it. What ever it
    is...cool! Yes, we can dictate our own standards but we can also
    serve someone who comes in and hasn't a clue what they want but they
    know what their budget is and what they think they want the piece to
    look like. They just might need a little direction. Then, also, as
    you educate your clientele and they become more savvy, they will in
    turn become more loyal with their dollars (repeat customers who might
    spend more next time). That makes for less work to make a living. And
    less stress as Wayne was talking about. BTW, Happy Birthday to you! 

    I have natural yellow diamonds in my inventory as well as treated
    ones. Also some blue and green melee. They all have their place. Just
    like all of us...huh? Most of them are in the medium level of
    saturation, not the garish yellow. Do I love them all? Will I use
    them all? Yesirree.. Someone will just love them! As much as I did
    when I bought them and as I do every time I look through my
    inventory! 

    Just my thoughts as I sit in the lobby of the Sheraton Midtown in
    Atlanta, using their wireless because the wireless at the B&B where
    I'm staying doesn't reach my computer. Here in Atlanta furthering the
    GG! Next month off to Lafayette and Stuller for more labs! 

    Sign me a dyed in the wool (pun intended) diamond junkie! 

Nel
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