[Jewelry making - Article 00417] - Re: [Orchid] Explaining Brownpolymer

[Elaine Luther]

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    Way - el, if you invented it and you can't describe it, then you've
    got a bit of a problem, don't you? If you can't explain it, I don't
    know how I can. 

    If it can be used for all those things, then just describe all of
    those things. It's amazing, it's a lube, it's a grease, it's a
    protective coating, but wait folks, there's more! By golly it's also
    a polish and cleaner! Buy this and you can throw away 20 other
    products! 

    Hire a professional writer. Or at least have a good friend interview
    you, draw out of you these things that you know but cannot express. 

    Re name your product. 

    Polymer makes me think polymer clay, which your product is not, so
    that is confusing. 

    Brown makes me think dirt, low value, etc. Nothing good. 

    You need an elevator speech. You have to be able to describe your
    product in a 30 second elevator ride. 

    Mine for example, is below, my website provides hard to find tools
    for metal clay. I can also explain each of my products with an
    elevator speech. 

Elaine

Elaine Luther
Metalsmith, Certified PMC Instructor
http://www.CreativeTextureTools.com (TM)
Hard to Find Tools for Metal Clay
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