[Jewelry making - Article 01176] - Re: [Orchid] Conceptual Jewelry

[Kimberly Starbard]

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>     I'm not sure why this style is so "loved" or is it because these
>     items are relatively inexpensive?

    I don't think it is really the price as the items I mentioned are a
    bit on the expensive side. You mentioned that other people do this
    kind of work as well and that you don't see what's special about it.
    I don't really see anything in particular special about it either,
    but people love what they love. That is the point I was trying to
    make. People buy what they buy. 

    I think when we're marketing to the majority of the buying public
    (notice I said majority) we have to take into account that women
    usually want to be different, but not too different. If one woman was
    wearing typewriter keys and thought to herself "this really unique, I
    love this look", I can pretty much guarantee that she would stop
    wearing them (no matter how much she loved them) as soon as the other
    women told her she looked weird. 

    I wasn't saying that typewriter key jewelry was one-of-a-kind or even
    limited, I was saying "different strokes (notice the typewriter
    humor) for different folks"
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