[Jewelry making - Article 00619] - Re: [Orchid] Closing that sale....

[Daniel R. Spirer]

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>     Does anyone have any suggestions on how to get out of a long
>     conversation gracefully? 

    Don't know if this would help but if the store didn't sell anything
    under $3-400, than at least when they bought something, it would be
    worth your while to have them in there. 

    However there are always going to be a certain number of people like
    this in a retail situation. This time of year it tends to get even
    worse. I get a lot of people in who want to look at my display cases
    and that's it. Granted I have some amazing hand built cases, but
    that's not what I'm selling. If I can't get them to look at the
    jewels, then I hand the case maker's card to them, tell them quickly
    how good he was to work with, and start heading for my stairs to go
    down to my workshop. Usually by the time I get halfway down the
    stairs, they realize I'm going back to work and head out the door. A
    little rude in some ways (although I am always extremely polite in my
    conversation with them), but hey, I have to make the jewels AND sell
    them, and if they can't recognize that, then tough luck. We also
    have some regular whackos who come in, but when I recognize them on
    the cameras, I usually send my wife up because she tolerates no
    fools. And frankly, if they have been in enough that you know they
    are whackos there's just no reason to spend any more time with them
    than is absolutely necessary. ON THE E OTHER HAND, as I've said
    before on the list, my goal is to become my customer's friends.
    That's how I'm going to sell them something. And if it takes some
    lengthy conversations about things that have nothing to do with
    jewelry that is just part of selling as far as I'm concerned. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com
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