[Jewelry making - Article 00610] - Re: [Orchid] Contract jeweler going online

[Phillip]

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Hello Eric,

    The first website I made was as rudimentary as they get, but it
    worked. I think it worked better then anything I have come up with
    since. You need to treat it as a business card rather then a
    marketing tool. Hardly anyone will see it except the people you
    direct to it and, the people who find it via the search engines are
    a mixed bag. Best of all, a web site lets you brand yourself and if
    you are careful in presenting yourself well, your customers will
    come to you with the expectations you might hope for. 

    As far as making the site - how long is a piece of string. You need
    a domain name and you'll need to find a company to host it. So far
    you haven't spent much $. If you're ok with computers you can upload
    files to the server/host which you make using am html editor etc.
    You can use templates if you like. You can design the whole thing on
    a word doc and put that on-line for practice. Beware, it takes ages.
    Web designers do actually earn their money. The other thing is
    photos... 

    If you intend to keep your bread and butter work and develop an
    on-line presence all by yourself then it will take a long time and
    double your hours. 

Phillip
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