[Jewelry making - Article 00607] - Re: [Orchid] Contract jeweler going online

[Kingfisher Designs]

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Hi,

    I have 2 sites, one for jewelry and the other for supplies (and
    other things). The supplies do better than the jewelry site. Of
    course I do market it more and the jewelry is still developing its
    own path. In the 90's we were working with marine industry sites and
    the trend was that business to business use of the Internet was doing
    very well. It still seems to be. Many of us buy our supplies on-line.
    Even large construction companies do a good bit of business on-line. 

    That being said, the site is not going to manage itself. You can
    build the site and maintain it, but a large part of Web site
    management is in the marketing of the site and this takes an on-going
    commitment of time. 

    Web site work is not difficult. Software makes it fairly easy -
    however, content is critical and that is why it is usually better for
    us to do our own sites (we know our own products, customers and image
    better than anyone else). The caution here is to not allow the Web
    site to take over your life - and I have to say it can do so. 

    If you are thinking of doing the site yourself for your silver and
    cabs, you might want to download our free QuickStart Guide
    
     http://fine-wire-
jewelry.com/spectrum/quickstart/QuickStart%20Guide.pdf

    and subscribe to our free weekly JumpStarts <snip>. 

    Right now the shopping cart part of the site is down because the
    certificate is being reinstalled, so that part won't show for you (I
    am hoping my host will get his act together very soon on that). 

    Good luck on your site if you decide to proceed, 

Louise 
http://www.fine-wire-jewelry.com/spectrum
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