[Jewelry making - Article 00520] - Re: [Orchid] Going retail

[Phillip]

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>     I can't argue with your experience. So maybe it's different for
>     jewelry stores or maybe your experience isn't typical or maybe I'm
>     just different from the norm. I really do go to the Yellow Pages
>     first in many cases. I wonder if others' experience mirrors yours.
>     Any comments from other shop owners? 

    I like phone directories. I think a lot depends on your business
    name. Most of my customers don't tell me where they found me,
    probably because they will have to admit how much they have
    researched my business - website etc. I think the best ones come
    from the White Pages! They find me in a directory, then call, then
    look at my website, visit etc. It is a nice progression. Maybe it
    works better for smaller businesses. 

Phillip

 
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