[Jewelry making - Article 00501] - Re: [Orchid] Going retail

[David Geller]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    Because of our location, to reach 5-10 miles out we had to advertise
    in 3 yellow pages, $3500 a month. 

    We dropped it to $350 a month, from display ads to inline ads, 5
    lines or so. No drop off in business. 

    In jewelry, people think they KNOW where to go. You have to
    advertise to their face, not wait until they seek you out. 

    We built our business on newspaper and direct mail. Then later
    dropped newspaper for TV and direct mail. 

David Geller
JewelerProfit
510 Sutters Point
Sandy Springs, GA. 30328
(404) 255-9565
www.JewelerProfit.com


 
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________