[Jewelry making - Article 00454] - Re: [Orchid] Going retail

[Neilthejeweler]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

>     Don't market yourself in the Yellow Pages. It's a complete waste of
>     money.

    One thing I learned the hard way about yellow page advertising...You
    have just one message that goes for a year and you can neither
    change it nor opt out. I got caught up once in trying to outdo the
    other advertisers but what I wound up doing was paying $800 (1980's
    dollars) a month additional just to keep the phone connected. Had I
    chosen a smaller or no ad I would have been able to channel more of
    my ad dollars as suits changing conditions. One thing about our
    industry, its always in changing conditions.
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________