[Jewelry making - Article 00452] - Re: [Orchid] Going retail

[Daniel Spirer]

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Beth,

    We advertised for 20 years in the Yellow Pages. Every single month we
    got a bill for something around $150. Twenty years of that $1800 per
    year (think about how much money that is). I can count on one hand
    the number of customers I got out of the Yellow Pages during that 20
    year period. ONE hand, not two. Our newsprint advertising generally
    brings in $5-10 per $1 we spend. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com
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