[Jewelry making - Article 00417] - Re: [Orchid] Going retail

[Kimberly Starbard]

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Hi

>     I live in a tourist town, and if you aren't on the main drag 1st
>     floor.... Any affordable space is off the path. In a trade magazine
>     recently I read about a trend in jewelry stores that are touted as
>     private, posh, high end. By appointment and you cater to the
>     customer, 

    I live in a semi-touristy place as well (lots more people here in
    summer than winter). A gallery opened downtown about 2 years ago and
    it was as you say. It was open by appointment and supposed to be very
    high end (it was fine art however not jewelry). I think2 things went
    wrong. The first was...It never had any visible clients so, maybe
    potential buyers thought "oh, I never see anyone there at all...they
    must not be doing well" Once you have a stigma like that, it is hard
    to rise above it. The second is that it was touted as very private
    and high end. This type of advertising may have the effect of
    alienating many potential customers. Does anyone else have an opinion
    on this? I do well, but it would be a long long stretch before I
    thought of myself as "high end" and this type of gallery makes me
    feel uncomfortable. 

    I wanted to add that if one is "off the beaten path" the internet is
    becoming a more and more powerful tool for business. When I go
    anywhere for even a couple days off, the first thing I do is google
    "gallery jewelry" or something like it for the town I am going to. 

Just a couple thoughts
Kim
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