[Jewelry making - Article 00396] - [Orchid] Product Knowledge

[Nanz Aalund]

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    In several post on different threads the product knowledge of jewelry
    sale staff at all range of retailers has been called into question or
    completely dismissed as nonexistent. 

    While the bad customer service horror stories we all could tell are
    regrettable and would seem to prove that this is alarmingly true in
    some cases, what are we as jewelry makers/jewelry retailers to do
    about it besides complain? 

    I found the greatest challenge of my career in jewelry design and
    retail was always the education of my co-workers, of the client, the
    buyer, the sales associate, the goldsmiths at the bench and myself. 

    And it is a constant process. The training never ends. There is
    always a new hire, a fresh newbie, eager to make sales or make
    jewelry but not necessarily very knowledgeable about it so they may
    say or do something wrong and be too embarassed to admit it. 

    I worked for decades to establish product knowledge training and
    inventory identification systems for major jewelry retailers. Took
    classes to become a certified rapid prototyping technician, and a
    diamond grader to be able to share that information. 

    The companies I worked with needed the product knowledge training and
    inventory identification systems to prevent losses and law suits, and
    it made my job easier if the sales staff, buyers, and bench jewelers
    could all share correct information. The exchange of information is a
    vital aspect of all our success. 

Nanz Aalund
Associate Editor / Art Jewelry magazine
21027 Crossroads Circle / Waukesha WI 53187-1612
262.796.8776 ext.228
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