[Jewelry making - Article 00379] - Re: [Orchid] Going retail

[Phillip]

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    I have a small showroom and workshop in a building full of jewellers
    and I don't get any foot-fall and I don't really envy those who do
    (not here). Having a showroom is just a tool to use in helping a
    customer make an informed choice. I have let my marketing design
    itself, website, photos, models, unusual pieces a nice place to sit
    and talk etc. If my customers encourage me in one direction I go
    that way. 

    The more you do the more you are exposed to theft. Working late is
    my best security. Anybody who watches my movements will never know
    when I won't be there. Also, if it is easy for people to come and go
    annonymously then they have a chance to check you out and make
    plans. If they only come when invited and are serious about making a
    purchase your safe. 

    I don't advertise my suite except a small sign on the door and that
    is all I am prepared to do where I am. I still do trade work, but I
    could drop it altogether. 

    This is not such a bad way to be. I can move on later. I am miles
    short of the cash I'd need to go retail and keep the customer base I
    like. I would loose the ability to specialise in a shop, but in the
    right area a shop would be a step forward. 

    I think it is ok to do it in stages. In your case, I think our
    situation is similar enough to make that call, but my advice might
    just suit me.
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