[Jewelry making - Article 00350] - Re: [Orchid] Going retail

[Katherine Palochak]

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    I think the "retail location" will be better. If you're appealing to
    shopaholics, they're going to be more inclined to go to a place
    that's not too far from where they like to frequent. Even if there is
    no foot traffic, you will have drive by traffic. If they can easily
    see your signage or product while driving, they will be more inclined
    to at least see what you have inside. After you've built up a
    business with just drive by traffic and a good yellow page ad, you
    will then have more advertising budget. I've seen too many businesses
    that are off the beaten path that have failed. Not for product
    inferiority, not for lack of advertising, not for cheaper rents, but
    because people could not find them or would not spare the extra time
    to go out of their way.
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