[Jewelry making - Article 00342] - Re: [Orchid] Going retail

[Daniel R. Spirer]

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    A) Don't market yourself in the Yellow Pages. It's a complete waste
    of money. 

    B) Location, location, location. That is absolutely the most
    important decision you will make if you want to move into retail with
    the general public (as opposed to seeing clients only by
    appointment). You should be looking for the most visible location
    possible, with at least a moderate amount of foot (or large amount of
    automobile) traffic possible.

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
617-234-4392
www.spirerjewelers.com
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