[Jewelry making - Article 00324] - Re: [Orchid] Jury time... again

[Beth Rosengard]

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Hi Kimberly,

    I wrote a piece for LJ several years ago which has a few tips on
    jury slides (http://www.lapidaryjournal.com/archive/399bus.cfm), but
    I didn't cover all the questions you've asked. So... 

>     Does color scheming make a difference? I use many different neutral
>     colors. Would my images present better if they were in a single
>     color group or coordinated pieces? 

    I have a suspicion that some people will say 'yes' and others 'no'
    to this question. My own feeling is that ideally the slides should
    have a flow, both stylistically and color-wise. More specifically,
    I'd try to avoid grouping slides that clash or fight with each other,
    but you still want the images to *pop*. I think one of my worst slide
    groupings was made up of five slides that were all in
    black/gray/brown tones. Nothing popped even though the pieces were
    great. 

>     I have website (which will be tidied by jury time)...will this help
>     my application? 

    No. Nor hurt it. Juries do not look at websites (unless a particular
    show prospectus specifies otherwise). 

>     I have a real booth shot this time (yay!) I'm thinking this is a
>     good, good thing. 

    Yes! Providing, of course, that your booth is attractive and
    well-photographed :-). I'm assuming it is. 

>     I have 5 pieces in mind, but the requirement is only for 5 total.
>     Is it better to present 5 pieces total, or 4 total with 1
>     close-up? 

    I would go with five unless a close-up is necessary for the viewer
    to correctly "read" the piece and understand what it is. However, a
    mistake that many jewelers make is to show an entire necklace spread
    out in an oval shape. This is *usually* a mistake. Even if the piece
    is maximized so that there is an absolute minimum border of
    background around it, the necklace will appear too small when
    projected. So if you're making beaded necklaces, for instance, find a
    way to lay the necklace out with graceful curves and bends or
    overlaps; that way it will take up less space and appear larger in
    the image. Or use perspective and shoot the necklace from an angle
    instead of straight on (though tough to keep in acceptable focus). 

    If the necklace has a centerpiece, it will be a lot easier to shoot
    because you don't need to show the whole thing (and it's not
    necessary). 

    I just did a Google Image search and came up with a couple of images
    to demonstrate what I'm talking about. First, here are some "don'ts": 


    http://www.houstoncrafts.com/beaded/necklaces-212.html
    http://1url.org/go/1b3ox
    http://www.holistic-alt.com/images/square_beaded_necklace.jpg

    And here are several "do's": 

    Examples with curves/bends/overlaps: 

    http://1url.org/go/1ki3
    http://www.berknerdesigns.com/discounts/imgs/sale106.jpg
    http://www.northstyle.com/zoom_image.asp?p=/prodimagesC/N40636C.jpg
    (although the flower is totally distracting in the above example)

    Examples with centerpiece:

    http://www.daikendesign.com/catalog/popup_image.php?pID=231
    http://www.annsbeads.com/Store/DragonNecklace1.jpg
    http://www.sasyglass.com/images/necklaces/necklaces09_lrg.jpg

     Examples using perspective:

    http://www.preciousimports.com/goodprodpics/Dsc00288.jpg
    http://www.titchdesigns.com.au/products/necklace016.jpg

HTH,
Beth
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