[Jewelry making - Article 00322] - [Orchid] Going retail

[vic laurel]

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    I'm ready to move into retail after years of doing wholesale custom
    work. Here's my dilemma. I can afford to move into an office building
    with no signage or traffic and have plenty of money and time to
    market and advertise or I can move to a retail location that is
    convenient and within easy driving distance of a busy and affluent
    shopping district but without the foot traffic and probably only be
    able to afford to advertise in the yellow pages. 

    It's very frustrating. I'd like to move by some time in the Spring.
    For those of you who made the move to retail, how did you do it?
    Which comes first, the marketing or the location? I can't advertise
    now because I work from home and don't want to expose myself to any
    security problems. 

    I guess I'm worried that if I move into the office building I won't
    be taken seriously enough to get the price I need for the work I do. 

Any comments?
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