[Jewelry making - Article 00302] - Re: [Orchid] Price of color-enhanced stones

[Nanz Aalund]

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>     I would be surprised if any of the people who sell David Yurman's
>     jewelry at department stores know what the concept of disclosure
>     is. I doubt if they know what a diffusion sapphire is.

    Now, Richard there is no reason to be so doubtful! In my tenure with
    Nordstrom we sold a ton of Yurman, and it never hurt my sales of
    custom work. 

    But it was part of my job to do the sales associate training. Many of
    the sales associates had completed GIA certificate programs. The same
    was true when I worked as a consultant to the Neiman Marcus Precious
    Jewelry division. The sales associates at high-end retailers take
    their product knowledge very seriously and work hard to keep their
    companies in compliance with federal regulations concerning gemstone
    treatment disclosure. I even know several employees of Costco who had
    to complete their G.G. to keep their jobs in the jewelry department.
    So many big retailers are aware of disclosure. 

    I can't speak on the product knowledge of the staff at Wal-Mart but
    anyone shopping for fine jewelry there deserves whatever they get. 

Nanz Aalund
Associate Editor / Art Jewelry magazine
21027 Crossroads Circle / Waukesha WI 53187-1612
262.796.8776 ext.228
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