[Jewelry making - Article 00271] - Re: [Orchid] Pricing according to Geller's book

[David Geller]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    If a friend asked you to go with them to buy something for your
    opinion, how would you react with them? 

    Treat your customer as if you KNEW they were sent in to buy
    something and ASSUME they will buy. 

    Choose 3 pieces they like, lay them out. Discuss the 3. Romance the
    3. 

    Then ask which one of the 3 they like the least, place it back. 

    You have two. 

    Discuss with them they two and get their words which one they like
    best. 

    Then assume you're with a friend who's reluctant to buy "just
    because" and start chatting with your friend: 

    "you deserve to treat yourself"

    "She'll love it and will love it every day she wears it"

    "6 months from now you won't remember the price but you'll look down
    upon your finger and think 'you know, I wish I had gotten the bigger
    one"

David Geller
JewelerProfit
510 Sutters Point
Sandy Springs, GA. 30328
(404) 255-9565
www.JewelerProfit.com


 
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