[Jewelry making - Article 00247] - [Orchid] The Competition

[Neilthejeweler]

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    Who is your competition? What do they do better than you? What do
    you do better than them? What's your competitive advantage? What can
    you do differently that will improve it? 

    Why do your loyal clients come back time after time? Why do some
    people never come back? Did they go to your competition? How can you
    make the 'onesies' into repeat customers? What's the difference in
    their mindsets? 

    I'm asking myself these questions lately. 

    My biggest competitors are 40 miles away, in NYC where much of my
    town commutes to (at least, that's my historical peception, I could
    be way wrong, the world changes). So I need to entice them to come
    here. Why some of my best customers drive past some good jewelers in
    their hometown 20 minutes away and come here, I'm not absolutely
    certain. Whatever it is I need to identify it. And market it. 

    These might be good questions to ask yourself too. But self
    examination isn't easy. 

I'm just thinking out loud here, sorry.


 
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