[Jewelry making - Article 01295] - Re: [Orchid] Design Fee?

[Stanley Brigh]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    Don't you love when they do that? In addition tho this, what I'll
    get is somebody that comes in for a diamond buying tutorial and then
    leaves to buy it online or at the mall. I'll spend an hour going
    backward and forward on the 4c's, draw pictures, show them what SI1
    looks like, I1, etc.. then they bolt. Worse yet, you do all of the
    repair work, customer service stuff to find out 6 months later that
    they bought something big at the mall. My dad's (an old world master
    jeweler) used to have a phrase. "No appreciation". I always thought
    he was just being old and grouchy. I find now that he may have a
    point. Here's my solution: Have great product, at a great price, at a
    great store, with a qualified salesperson who is trained not only in
    the various nuances of our business but also a strong closer. (I
    learned so much from Zig Ziglar) When you have all of that covered,
    and you *KNOW* deep down that this nervous guy in front of you will
    benefit from a buying decision, then SLAM HIM. Get him to take it
    home. If you don't-- what will happen is this: He will spend hours
    upon hours going store to store collecting business cards, making
    spreadsheets, searching the net, etc only to find himself at the mall
    in front of a cute sales girl, spending $6000 in an deeply cut I, SI2
    round which spreads like a 3 grainer but weighs 1.00 carats. Oh, it
    will have a "cert". That last senario is not what I call a win-win.
    At least not for my fellow Orchidians, and esp. not for the guy. He
    just paid an extra $2000 that he didn't have to. 

    Sorry for the rant. Back to the topic at hand, I will absolutely
    never clients leave with my drawings. Thats all you can really do.
    And besides, when they come back, they will have lost the paper and
    you wont remember the numbers. Start all over with another 2 hour
    presentation. I use a notebook for the drawings, estimates, notes
    etc. Every day gets an entry and then if you're off,your people know
    what you were doing with this client, or 3 weeks later you can see
    what discount you were giving etc. More importantly, I would suggest
    going on Amazon and buying a sales training book. It's very difficult
    to get out of the "I'm in the middle of fixing this ring" mindset and
    go into sales mode, but the person in front of you is the one who may
    pay your rent this month. You can do the $20 sizing job later. I
    watch the guy I work with struggle and it kills me. He's primarily a
    bench jeweler but comes on the sales floor when needed. Nice, nice
    guy. A closer, he is not. I can't tell you how many people walk. This
    not only wasted precious bench time, but also his nerves. He didn't
    switch into the "sales mode" quick enough and now has to switch back
    to "I'm filing this ring now". At the end of the day, his frustration
    level is pretty high. 

Stanley Bright

 
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________