[Jewelry making - Article 00543] - Re: [Orchid] Black Friday

[Kingfisher Designs]

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    Trying to compete with the "Big Box" stores on that weekend is like
    trying to compete with Stuller selling jewelry supplies. (Of course
    there are ways to use your smaller size as an advantage even then.) 

    However, if we could develop a day for smaller business or artisan's
    work during a specific weekend - maybe 2 or 3 weeks before Christmas,
    it could work to our benefit. 

    I am sure it would take years for it to become expected, but if we
    could come up with a campaign and have a specific promotional
    activity (each in our own location), it could grow. I am thinking of
    things like open studios, invitation only events, co-operative
    showings, the introduction of a new collection, etc. 

Just an idea,
Louise
http://www.fine-wire-jewelry.com/spectrum
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