[Jewelry making - Article 00509] - Re: [Orchid] Black Friday

[Daniel Spirer]

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Neil,

    I have had the same experience as you. I am usually quiet as a morgue
    on the weekend after Thanksgiving. It wasn't always the case, but
    over the years the season has compressed down smaller and smaller. We
    don't start seeing the big bucks anymore until 10 days before
    Christmas. Even that is a little iffy now too. Sometimes we make our
    season on only 4-5 days spread out during that 10 day period. The
    malls however, as you've noted, do tend to be where the people flock
    to. I think because they can shop at a lot of different types of
    places for different types of gifts it's a better environment for the
    general shoppers. But since 85% of my business at that time of year
    is men, and men are known for being last minute shoppers, they tend
    to wait until the last possible moment to do their shopping. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com
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