[Jewelry making - Article 00507] - Re: [Orchid] Black Friday

[richard hart]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    My experience is the same as yours, and for my 16th season, it will
    be the last two weeks that matter. I will be open the day after
    Thanksgiving, but my store is dead that day. I do not believe
    advertising would help as I cannot compete with the type of
    merchandise that people shop for the day after Thanksgiving. As far
    as discounting, I do whatever it takes to move pieces that have been
    around for a while automatically, newer pieces I will give 10%, as
    that is what I increase the price specifically to use as the velvet
    hammer of retail if the customer seems sufficiently interested in an
    item. I had a second location in a mall for 5 months and that was a
    brutal experience. The stores mark a item up 6-8 times and sell it
    for 30-70% off. If I had a similar item, better quality and better
    gemstones for $100 less than the item on sale at the mall chain store
    the customer would not buy it. The sale item seems like a better deal
    to them. After I explain the whole thing to them, they would ask if I
    could discount what they were interested in. They were incapable of
    understanding I told them the truth and they walked.

Richard Hart
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________